This is the motto for this edition from FMX. It means how smart technologies, adaptive approaches and flexible strategies shape business and allow for integrated storytelling, affordable workflows, accessible budgets, independent initiatives, new players and global success. All made by Jean-Michel Blottière (Program Chair) & Inga von Staden (Program Chair Transmedia Experiences)
And It’s just how we feel after Christmas Holidays ; ro, ro,ro, roundssss.
Don’t forget these hilarious videos, and let’s join the gym!