Beauty is a state of mind

Dove goes on with his story about placing the beauty at the center of the conversation when social came to judging women. The last storytelling campaign called: “Real Beauty Sketches” stands out the way women viewed themselves in front of how they feel projected themselves to others.

This story made by Ogilvy & Mather Brasil (Sao Paulo) as a part of an “open brief” Unilever has for Ogilvy and other agencies working on Dove globally to produce new creative for Real Beauty.

It seems that this branded viral video can be the most viewed viral in the course of this 2014, as once again, Dove is sharing their own beauty vision about real beautiful woman, but ¿Is this focused on gain engagement? ¿Is the “placebo” insight enough to stand the global goals of the main campaign?




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